Our Communications Procurement Action Group (Compag) is the home for progressive marketing procurement professionals. We meet every six weeks to share new procurement tools and techniques, enhance best practice, exchange views on agency management practices and learn more about the communications marketplace.
Compag is one of the most active groups in ISBA with more than 80 marcoms procurement professionals participating.
Meetings are usually topic specific and often run for a whole day. Recent meetings have focused on production de-coupling, the digital marketplace, agency management, the changing shape of marketing communications resources and involve a mixture of presentations from group members on cutting edge marcoms procurement practices and guest speakers from the marcoms industry.
The group has a dual aim of developing and enhancing the marcoms procurement function and promoting its effectiveness to the wider industry. The Compag community maintains a regular dialogue between meetings and have their own part of the ISBA website where presentations and documents can be viewed.