Digital Action Group brings together ISBA member expertise.
We are closely involved in developing the industry’s Self-Regulatory Code for Online Behavioural Advertising (OBA) and enabling members to comply with the new EU e-Privacy Directive, implemented via the ‘Cookies Law’.
ISBA has also been involved in widening discussions to encompass privacy issues beyond users’ control of cookies used for OBA, working closely with browser manufacturers determining how browser settings can be enhanced to control all cookies (not just those used for OBA).
‘Do-Not-Track’ option is championed by the EU Commission. Browser solutions seem possible for the latest editions, The Action Group is engaged with this topical issue.
The UKOM Audience Planning System was launched in February 2010, and has since been adopted by nearly 70 media owners and agencies. It was created as an industry solution, integrating online display advertising effectively and credibly into cross-media brand advertising.
Internet Corporation for Assigned Names and Numbers: The Internet Corporation for Assigned Names and Numbers (ICANN)s board recently approved the plan to dramatically increase the number of internet domain name endings – called generic top-level domains (gTLDs). New suffixes, beyond the current 22 such as ".com", ".org" and ".net", will start appearing in 2012 and could be categorised by brand, ethnicity and geography. Some companies, such as Canon and Hitachi, are enthusiastic about the changes and are expected to be the first to buy the unique domains, with Canon publicly stating that it will apply for ".canon". More information can be found at:http://reedsmithupdate.com/ve/ZZ61B91Gu31i9182q909 and a draft Guidebook from ICANN on how to apply for gTLDs can be found at:: http://info.wfa.be/ICANN.pdf
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