The Direct Marketing & Sales Promotion Action Group leads ISBA policy affecting the UK’s major bulk mailers; issues have involved rebutting ‘junk mail’ accusations to leading on environmental responsibilities.
The group helped broker a deal to end the funding short fall for self-regulation by extending the levy collection beyond Royal Mail to other carriers. The MASBOF levy is an essential part of advertising self-regulation. For more information about ISBA role in self regulation see the Issues page here.
Environmental standards are high on the agenda with the review of PAS2020. DEFRA Waste review forms part of the industry’s responsibility deal and involves the Group in support of finding an easy to use opt out solution.
The changes to postal regulation with the merger of Postcomm and Ofcom has been closely followed by the Group. Significant changes to postal regulation are occurring affecting advertisers, including the removal of the Universal Sevice obligation from bulk mail and the consequent impact this may have on VAT for charity mailers.
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