ISBA’s Sponsorship Action Group is tracking London Olympics 2012 as well as ROI, Measurement, Activation and negotiation with Rights Holders.
LONDON 2012 OLYMPICS
ISBA’s membership includes sponsors with first option rights, who are well protected, as well as other advertisers not officially sponsoring the Games, who also want to be aware of their rights. LOCOG are also ISBA members.
BRIBERY ACT
Sponsorship raises issues cover by new Bribery Act. The group have held a key briefing seminar, and prepared expert guidance via our solicitors Lewis Silkin.
BROADCAST SPONSORSHIP AND PRODUCT PLACEMENT
Product Placement finally hit TV screens in the UK on 1 March 201. Some of the rules covering Broadcast Sponsorship have been affected by the introduction of Product Placement.
ISBA is looking to compile a brief “Top Ten Tips” Guide, providing background information on Product Placement, as well as compiling a shortlist of recommended Product Placement agencies.
SPONSORSHIP MODEL CONTRACT
The ISBA Sponsorship Model Contract was published by ISBA and legal firm Field Fisher Waterhouse in 2001. It suggests Terms and Provisions for use in Sponsorship Agreements with Clubs, Teams and Individuals. We now seek member in put for an update of the Model contract ant also of the Pitch Guidelines.
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