The International Chamber of Commerce, ICC, represents business worldwide. There are national chapters as well as a global structure with its HQ in Paris.
ICC is the voice of world business championing the global economy as a force for economic growth, job creation and prosperity. It is the owner of the global Marketing and Advertising Codes. ISBA was one of the founders of this code and we remain members of the global Marketing and Advertising Commission. Ian Twinn also chairs the UK Marketing and Advertising Committee.
ICC is a pioneer in business self-regulation of e-commerce and the ICC codes on advertising and marketing are revised to reflect the strong e-business environment. The Global code is frequently reflected in national legislation and the codes of professional associations and was the starting point for the CAP code in the UK.
The global advertising code can be found here on a dedicated ICC site http://www.codescentre.com/ as well as a document in our knowledge section. 660 Consolidated ICC Code_2011_FINAL
The ICC however has a much wider focus, from arbitration and dispute resolution to making the case for open trade and the market economy system, business self-regulation, fighting corruption or combating commercial crime.
Every year, the ICC Presidency meets with the leader of the G8 host country to provide business input to the summit.
ICC is the main business partner of the United Nations and its agencies.
Find out more about the work of the ICC in the UK here http://www.international-chamber.co.uk
and about the global voice of business here www.iccwbo.org
TRAINING
A new ICC/ISEADTraining module for Marketing students and professionals is available on Codes Centre website (http://www.codescentre.com/index.php/downloads).
This classroom-ready, 90-minute power point presentation and teaching guide includes an overview of ethical advertising and its importance for practitioners. It covers the key universal principles from the ICC Code using adjudicated case study examples from around the world.
The module was developed as part of ICC’s Business Action for Responsible Marketing and Advertising (BARMA) initiative to facilitate the spread of self-regulation and reinforce its effectiveness through better understanding and greater application of the universal principles provided in the Consolidated ICC Code of Advertising and Marketing Communications Practice.
The module which can be found both under the “Toolkit” section of the site as “Material for training” : http://www.codescentre.com/index.php/toolkit or under the “Downloads” section of the site http://www.codescentre.com/index.php/downloads