The Exchange Lab (, part of GroupM [m]Platform, is a specialist programmatic company connected to the world’s largest marketplace. The company’s proprietary Meta-DSP–Proteus, unifies the top demand side platforms (DSPs), marketing technologies, media platforms and exchanges into a single touch-point, empowering direct advertisers and GroupM agencies with the highest level of efficiencies and analytics. 


Proteus is integrated into ten of the largest and most respected DSPs including; MediaMath, AppNexus, ONE by AOL and The Trade Desk. This unique programmatic technology creates a holistic view of the digital ecosystem providing advertisers with unparalleled audience reach, scale, campaign insights and efficiencies – future proofing brands.

Founded in 2007, The Exchange Lab services more than 700 clients across 50 markets worldwide with offices in London, New York, Chicago, Los Angeles, Toronto, Montreal, Vancouver and Singapore.


  MOFILM connects brands to a vibrant community of filmmakers telling and sharing their stories across the world.

We call our approach PEOPLE POWERED MARKETING delivering inspirational films better, faster and cheaper than traditional models.

MOFILM is a ‘beautiful hybrid’ between a creative agency and a crowd sourced production company. With our lean but experienced team of creatives, strategists and project management, we turn around smart thinking, strategy and creative routes which we then brief to our community of filmmakers to respond to with ideas and treatments.  

Crowdsourced is what sets us apart from agencies as we provide a diversity of ideas from specialist filmmakers - from scriptwriters, directors, editors and producers through to VR, AR, 360 specialists - across the world and present a multitude of routes in for a client to choose from. In effect, you have 10,000 creators at your fingertips vs. one creative department.

Curation is what sets us apart from other crowdsourced platforms and production companies. Our strategists, creatives and project managers craft the strategy, the brief, hand select the right filmmakers and influencers for each project, and carefully curate the whole process from client briefing right through to the final edit.  Nothing goes out to a client without us being confident in the calibre of the creative output.

In other words, we are the best of both worlds. Smart thinking, creative excellence and a diversity of authentic and relevant ideas which we turn around both nimbly and cost-efficiently.


  PwC’s integrated media insight services support advertisers, agencies and media owners. The team includes marketeers, researchers, statisticians, lawyers, auditors, ad-tech specialists and ex-agency leaders. PwC a neutral independent party committed to delivering trust and transparency across the advertising ecosystem.  

At PwC, our purpose is to build trust in society and solve important problems. It is this focus which informs the services we provide and the decisions we make. Demonstrating genuine leadership is more important to us than size or short term revenue growth. To achieve our aim to be recognised as the ‘the leading professional services firm’ we must be innovative, responsible and attract outstanding people.

ISBA will be working with PwC to create greater transparency and accountability in media. One of the first major projects is to work together to develop the ISBA framework media services contract, furthering industry wide adoption, improving trust and transparency and hence strengthening client & agency partnerships. The framework contract was launched last year and version two is planned to be released early 2018.
In addition PwC will work with ISBA to share their considerable expertise across assurance, ad-tech and audience measurement with ISBA members.

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