ISBA understands the media landscape with single-minded focus on the advertiser’s interest within it. Recognising that the lion’s share of a marketer’s budget goes on exposure in the media and that the arena is becoming ever more complex, we provide whatever information and help they may need.
Our in-house experts, with fifty years' experience in media and regulation, work to ensure optimum conditions and costs savings for members.
As a result of pressure from ISBA, the Contract Rights Renewal mechanism (CRR) has saved advertisers an estimated £2bn since 2003. The recently announced OFCOM review puts this firmly back on the agenda.
In addition to CRR there are further issues on our agenda spanning all media covering threats to online advertising, media ownership, trading, measurement, verification and trading which deliver cost savings or increased efficiencies to advertisers.