WFA is the only global organization representing the common interests of marketers.
WFA champions responsible and effective marketing communications.
It brings together the biggest markets and marketers worldwide, representing roughly 90% of global marketing communications spend, almost US$ 700 billion annually.
ISBA is the UK member; we sit on the Executive Committee and the National Associations Forum as well as all the working groups
The WFA plays a very significant part in the work of ISBA. We work with the WFA on all matters concerning the EU and with global bodies like the WHO and the ICC.
In championing responsible marketing communications advertiser in the WFA believe that the freedom to advertise comes with responsibility
- WFA champions and defends marketers interests;
- WFA helps set standards for responsible marketing communications worldwide;
- WFA encourages leadership initiatives, which go beyond compliance with existing industry standards
- WFA helps its members to improve the effectiveness and efficiency of their marketing communications through knowledge and experience sharing and benchmarking;
- WFA provides a unique global network of marketers who help each other navigate the fast-changing marketing landscape;
- WFA takes a global leadership role on key marketing issues which affect its members.
