Our Best Practice & knowledge pool gives you invaluable links to information we have developed as a result of the knowledge gaps identified over the years working with our members; these range from Best Practice guides on how to be a great client to a suite of information on managing digital agencies.
We are happy to help suggest the right starting place for you. Email with your query.
How to be a great client
Each of these guides contains useful guidance on how to work with communications agencies. They also contain top tips which if followed by the reader will help you to become a top rated client.
Finding an agency, Briefing, remuneration, judging creativity, evaluation, communications strategy etc
Digital Agency Management
Guide to understanding and working with digital agencies, Social media guide, Digital agency contract & legal helpline, digital measurement and analytics guide, Mobile marketing Guide, Digital briefing guide, Digital creative agency benchmarks, on-line media planning and buying research.
Creative/Media Agency Management
Contracts , Tupe, Magic& Logic, benchmark pools, pitch principles, PFA V, PBR II, SMCR. Auditing guidance note
PR Agency Management
General agency management docs
Evaluation templates
If you can't find what you need below in our self-help tool-kit email us, or give us a call and we will try our best to find something helpful.