From tailored advice on agency fee proposals, comprehensive benchmarking pools on agency charge-out rates to empirical research on how and what advertisers are paying their agencies - there is something to help any advertisers wanting to evaluate the value of their own agency fees.
One of the most frequently asked questions by ISBA members is 'how do we know we are getting good value from our agency fees?' - Consequently we have built a suite of information specifically designed to provide advertisers with benchmarks against which they can compare and contrast their own arrangements.
If you would like an independent and confidential view of your agency fee proposal get in touch with us and we will produce an analysis for you to use as you wish. We advise on more than 60 fee proposals each year so we have a wealth of knowledge to apply.
We have many documents which you can use to help evaluate/analyse/provide direction on your own situation:
Paying for Advertising V - We have been tracking how and what clients pay their agencies for the last 15 years and anew report is produced every 3 years
Payment by Results II - this report provides empirical information on PBR mechanisms in creative and media agencies
PBR Guidance note - good direction on where to start when designing a PBR mechanism
Agency charge out benchmark pools - we have built detailed benchmark pools of ranges of agency charge out rates, the pools are built on a put in to get out basis and are available for the following areas: Creative agency , BTL, PR and Digital - contact the team for further information.
Agency Remuneration Best Practice Guide Best Practice Toolkit - Agency Remuneration
On-line media planning and buying agency rates research