Market Research Procurement for advertisers
Market Research & Insight agency management seen from specialist marcomms procurement.
ISBA works with members specialists at National, Regional or Global levels paying special attention to Competition law compliance.
The output from our Market Research Action Group adds to our knowledge and enables ISBA to:
- Improve advertisers understanding of Market Research Procurement; Agency Management; Effectiveness & Trends
- Share best practice, knowledge and insight
- Develop skills to effectively influence commissioners of Market Research and delivery of Insight
- Review innovation and educating on the role of procurement within the industry
- Produce best practice and working collaboratively with other representative organisations in this space