ISBA has been tracking the mechanics of client/agency relationships for the last 20 years working closely with academics to bring empirical evidence and clarity to the market on subjects from how advertisers pay their creative and media agencies to details of payment by results mechanisms.
For example, our most popular reports include:
Structuring Marketing Communications Resources
Revealing how 70 major blue-chip companies structure and resource their internal and external marcoms activities... and the relationships between company situation, resource strategy and success.
This report is the first of its kind providing empirical evidence and rare insight into how these major advertisers spend more than £3 billion on communications annually.
The latest information on how and what advertisers are paying their creative and media agencies. Improving accountability, managing costs and achieving value for money are important at any time - even more so during an economic downturn. This report, the latest version published in 2010, has become the indispensable reference for everyone involved in analysing and negotiating agency remuneration.
Any client or agency embarking on the development of a Payment by Results (PBR) mechanism will find this report an invaluable tool - it is undoubtedly the most comprehensive evidence on PBR in advertising agency remuneration in the public domain. PBR has become a common feature of many agency remuneration agreements over the past decade. Content of such schemes is the subject of much debate between clients and agencies searching for the perfect, inspirational reward model, and this has never been more evident than in the current economic times with even greater focus on costs and value.
Not clear which reports are best for you? All our reports are available from the consultancy team. Email us today or give one of the team a call on 020 7291 9020 and we can talk you through the content.