We are constantly developing new guidance, best practice and research reports designed to aid members understanding of the communications marketplace and enhance their agency relationships.
Our latest new documents and initiatives include:
Agency Remuneration - a best practice guide
New revised edition (Jan 2012)
The product of a major joint industry initiative to identify common ground for remuneration practices between the IPA, ISBA, MCCA and PRCA. This 2012 version updates the original 2005 edition and takes into account the development of more complex and hybrid agency remuneration models as clients seek to provide more value-based efficient relationships.
Includes: a ten-point remuneration checklist; descriptions of the principle payment systems; the difference between setting remuneration in a new relationship and an existing one; and an example of how to remunerate an agency. The guide is free and can be downloaded here.
More recent developments from ISBA:
All of these are available for ISBA members on request by emailing the consultancy team or calling on 020 7291 9020.