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Understanding the facets of any consumer or media journey can unleash a host of insights and ultimately lead to serious business opportunities. Such is the case for programmatic advertising, which has become one of the key areas of investment for advertisers.
As the programmatic landscape continues to evolve, ISBA has been working closely with our members and the industry to gain a clear picture of the journey involved, giving us a real insight into both the challenges and opportunities that programmatic presents, all of which were highlighted at our recent Roundtable event.
Featuring insights from our event partners and programmatic experts The Exchange Lab, plus Nationwide's Director of Digital Marketing and Social Media, Alex Bennett, the three hour event was packed with practical learnings for all stages of the programmatic journey.
Some of the key insights to come from the session are outlined below and can be used to help guide you on your journey to programmatic excellence:
For more information on how The Exchange Lab can assist you and help deliver your programmatic strategy, please visit their website.
If you have any concerns or questions at any stage, ISBA is happy to discuss the realities of programmatic advertising with you and the team, so do get in touch with me.