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Over the past 12 months, the production industry has been rocked by serious claims regarding how production contracts are managed and granted by some agencies.
At the heart of the debate is a clear and relevant concern relating to agencies who are responsible for managing bid processes where their in-house production facility is also bidding.
The issue has received significant attention on both sides of the Atlantic, with investigations by US Department of Justice and challenges from the APA in the UK highlighting the gravity of the situation.
The fallout has resulted in advertisers and the industry at large questioning a number of aspects of the competitive bidding process, namely:
While the issue has yet to be resolved, what is clear is the need for more relevant and actionable information.
With that in mind, we have been working closely with our members and producers to understand the issues and provide a platform for both discussion and solutions.
Following a recent ISBA event dedicated to the competitive bidding process, we have produced new guidance, that combines insights from advertisers, producers and agencies and is designed to:
The guide is available for all ISBA members. Contact us now for your copy:
For more information on this issue, please contact Traci Dunne.