ISBA's 2018 Conference - three decades in the making

16 January 2018
After three decades with ISBA, this year's Conference is our best ever

I’ve never been one for pearls. But as 2018 marks my 30th year working for ISBA, that particular milestone is one pearl I will proudly wear.

Over the course of my three decades with ISBA, I’ve seen many a change; new offices, new staff, new ideas. But never was the change so profound as it was last year.

ISBA’s change agenda has seeped into every aspect of my working life – and our Annual Conference has been one area that has thoroughly benefitted. This year’s event will be the 28th ISBA conference I have been part of and before a single speaker has taken to the stage, it is already the one I am most proud of.

Having spent the last 6 months creating a programme centred on ‘The Age of Accountability’, one that both challenges and inspires, I can say with confidence that our 2018 Annual Conference is shaping up to be the best we have ever had. 

When faced with a veritable who’s who of industry stalwarts, it’s hard to call out just a few, but given the impact his speech had last year, I am delighted that Marc Pritchard, P&G’s Chief Brand Officer has chosen our Conference as his preferred platform this year and I cannot wait to hear his thoughts on the day’s themes.

And it doesn’t stop there – in addition to CEOs of major broadcasters, including ITV’s Carolyn McCall and Alex Mahon from C4, we have over 12 CMOs and Marketing Directors, representing over £777m in media spend from brands such as Unilever, Virgin Media, Barclays, Boots, BT, British Gas, and Airbnb confirmed to share their views with us.

Best line-up ever? I think so! But just in case, here are some more of the many speakers scheduled throughout the day:

  • Alex Aiken, Executive Director for Government Communications
  • Geoff Seeley, Director, Global Connections & Media Activation, Airbnb
  • Tom Corbett, Group Head of Sponsorship & Media, Barclays
  • Carl Johnson, Anomaly’s Global CEO will also be flying over from the US to make a rare appearance in the UK.

View the full agenda here >

It goes without saying that our venue should reflect the quality of our agenda and match the atmosphere we’re expecting from the debate. So where to?

Enter Troxy! As one of East London’s most unique establishments, and just two stops from Bank, Troxy has played host to numerous concerts, conferences and sold-out events for over 80 years – aka the perfect home for the ISBA Conference.

So, on the 6th March 2018 – head straight for London, E1 0HX.

At this early stage, we already have delegates from brands such as Aldi, Aviva, Bayer, BUPA, Camelot, DFS, E.ON, GSK, Heineken, John Lewis, McDonald's, Microsoft, Nestle UK, Shell, TUI, Volkswagen and Zurich.
We will be announcing more speakers over the weeks to come, so be sure to keep an eye on our social media channels for more details or head over to our website for a full overview and to book your tickets. 

With less than two months to go, I am excited beyond belief. Now, back to event-planning! 

I look forward to seeing you and your colleagues on 06 March.

Jackie Marlow
Director of Membership & Marketing, ISBA

Leave a Comment

Please login to add comments.