Insight & Networking Event London

Wednesday, April 25, 2018
17:45 - 20:30
Other Global 30 Leicester Square London WC2H 7LA map
Free & Exclusive to ISBA Members

Our insights events are designed to provide our members with valuable and actionable insights from some of the industry's leading marketers while providing an opportunity to network with others from the media and advertising industry. 

Our 2018 programme of Insight events continues to get better and better and we are delighted to have Jo Hoskings, Head of Advertising at Barclays come and speak to us at our April event, which also features insights from media and entertainment group, Global. 

 

Barclays: Purpose Pays

Jo Hoskings, Head of Advertising, Brand, Advertising & Sponsorship Team

The financial crisis and subsequent Libor fixing scandal in hit Barclays hard in the UK. By 2012, Barclays was the least trusted brand in the least trusted sector by one of the least trusting populations anywhere in the world. Hear about the journey the team have been on to transform the business through its brand purpose and advertising.

 
Why the sound of your brand matters so much in today’s media world?

Good morning Alexa, what’s the weather forecast today? Increasingly people’s mornings are starting by having a conversation with an audio device. Join Global’s Strategist, Pranay Bhimjiani and Group Solutions Manager Kay Rawson-Cain to understand the role “AUDIO” plays in consumer lives and what the implication is for brands.

The team will talk you through Global’s repositioning as The Media and Entertainment Group set up across Broadcast, Social, Mobile and Live platforms; and how this evolution reflects the changing media landscape, giving audiences access to entertainment content across multiple touchpoints. With 90% of the nation tuning into audio platforms every week, learn how the Digital Audio Exchange has made audio addressable and how advertisers are using audio to drive brand growth, ROI and engaging audience experiences.

 

We are expecting lots of interest in this event, so be sure to register now. 

For more information on how you and your team can get involved, please contact Jane Salliss (jane.salliss@isba.org.uk). 

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