ISBA Conference 2012 report back sponsored by
See the Conference Picture Page .
Thank you to all our delegates, our speakers and event supporters for their huge contribution to a rewarding day.
The day in shapshot....
Programme highlights:
Session 1 : 9am - 10.30am
| 09.00 | Welcome, Mike Hughes, ISBA Director General |
| 09.10 | President's Address, Jon Woods, ISBA President and General Manager, Coca-Cola GB & Ireland |
| 09.30 | A Global View, Chris Burggraeve, CMO Anheuser Busch In-Bev and President, World Federation of Advertisers, Presentation |
| 10.00 | A Political Perspective, John Whittingdale MP, Chairman, House of Commons Culture, Media & Sport Select Committee |
| 10.30 | Coffee |
Session 2 : 11.00 - 12.50
| 11:00 | Google - What's Next? Dan Cobley, VP and Managing Director, Google UK |
| 11.25 | The Year of Mobile? Ben Wood, Chief of Research, CCS Insight; Presentation |
| 11.45 | Social Media - The Issues - Euan Semple, Blogger and freelance social media expert
- Paul Armstrong, Head of Social, Mindshare
- Jamie Kenny, Chief Strategy Officer, Jam
- Nathan McDonald, Co-founder, We Are Social
|
| 12.50 | Buffet Lunch |
Session 3 : 14.00 - 16.30
| 14:00 | London2012 - 128 Days and Counting... Greg Nugent, Marketing Director, LOCOG |
| 14.20 | Changing the Game To be followed by a Q&A session involving the panel |
| 16.00 | Pitching - year on year update of ISBA / IPA initiative Joe Clift and Helen Weisinger: See the full presentation here |
| 16.15 | Closing Remarks, Mike Hughes, ISBA Director General |