Insight & Networking Evenings

O2, Virgin Media & Gleam Futures

09 December    ¦    17:30 - 19:30    ¦    Free for ISBA Members    ¦    McCann London, WC1N 1EX


Our #ISBAinsights events are the perfect platform to gain valuable insights and tips from some of the UK's top marketers and we're adding some festive cheer to our final session for 2015!

In addition to mulled wine, mince pies and other festive delights, we've lined up three excellent speakers to end 2015 with a bang! 



Dominic Smales
Managing Director and Founder at Gleam Futures Ltd 
Gleam Futures manage and represent the very top tier of 'social talent’ in the world through offices in London and Los Angeles. The joint reach of the top 10 talent on Gleam Futures Roster delivers over 50m subscribers on YouTube and will have clocked up over 5 billion views just this year alone. More and more brands are partnering with social talent but the talent itself professes to want fewer but deeper relationships: what is the answer and why is this space so appealing? How has ‘Vlogging’ evolved over the last 12 months and what does the future hold? Dominic will also be showing us good and bad examples of how brands are working with this generation of social and how to measure success.



Ian Cafferky
Head of Marcoms, O2 UK
"Here for the ups and downs – this is what sport is all about” - O2. Ian Cafferky, Head of Marcomms at O2 will be sharing his views on the achievements of the recent O2 campaign. How did O2 tackle the risk of a poor performance and achieve positive sentiments from consumers despite England’s defeat?



Ellie Tory Norman
Head of Brand Advertising & Sponsorship, Virgin Media
‘Vivid is here’ and with it comes a whole new direction for Virgin Media. Ellie will highlight key learnings from the brand’s latest ‘Inspired’ campaign, focusing on how brand building and taking a layered approach to communications, together with research and consumer insights, has helped steer their marketing strategy and campaign propositions to gain traction in what is one of the country’s most competitive sectors.  


Don's miss your opportunity to hear from those behind some of the UK's best known vloggers and best known telecommunications brands. Book your place now and join us and our speakers for some mulled wine and lots of insights:

Register for this event >


   About ISBA's Insight & Networking Events 

Our #ISBAinsights events are designed to provide our members with both valuable insights and the opportunity to network with their peers in the media and advertising industry.

Delivered in partnership with Email Jane for more information or to book your place. 

2016 Dates 

We hope to see you at an #ISBAinsights event in 2016, so be sure to add the dates below to your diary! 

   03 February                    27 April            8 June            21 September                   30 November