Mars & Facebook
29 November 2017 ¦ ISBA Offices, London ¦ Register now
Our final #ISBAinsights event of the year takes place on 29 November and with insights from Mars and Facebook it promises to be the perfect way to round off the year.
Michele Oliver, UK Vice-President Marketing, Mars
Mars put diversity under the spotlight with the recent Malteser campaign. It proved to be the single most successful campaign for a Mars brand in at least a decade. Winning brand of the year at Marketing Week’s Masters of Marketing awards the campaign increased brand affinity beyond targets. Michele, shortlisted for Visionary of the Year for the campaign, will be giving her view on why we have a responsibility to our brands for Marketing to transform the diversity of our creativity both in front and behind the camera.
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Where two worlds come together
Steve Hatch, VP Facebook, Northern Europe
Facebook’s Steve Hatch will bring together a cross representation of the beauty industry, driving growth through the use of digital.
Understand how each panelist is using digital to disrupt, innovate and challenge the status quo. What are the newer businesses doing that the older businesses can be inspired by? How can the established players share their success with the digital natives?
Drawing on the power of community, this discussion will surface how digitally-led disruption can have a positive impact for a myriad of businesses.
This event is free and exclusive to ISBA members. We're expecting lots of interest in this session, so be sure to register now to ensure your place:
Date: 29 November 2017
Time: Registration: 17:45 Presentations: 18:10 - 20:30
Venue: ISBA Offices, 12 Henrietta Street, Covent Garden, London WC2E 8LH
For more information on this event or how you and your team can get involved, please contact Jane.
Be sure to add the following dates to your diary and we'll see you in 2017!
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