L'Oréal and Digital Cinema Media
03 February ¦ ISBA, 12 Henrietta St. London WC2E 8LH ¦
Boom! What a way to start off our 2016 series of #ISBAinsights!
ISBA offices were packed with over 70 marketers from brands such as Aviva, Bel UK, Direct Line, John Lewis, M&S, P&G, Tesco and the Royal Mail - and they were not disappointed! We had L'Oréal CMO, Hugh Pile, who gave our members a masterclass in what it takes to become a Love Brand, plus the many economic benefits of creating a brand that engages people on a more emotional level.
This was supported by a our speakers (sponsors for the evening) from DCM, who in a similar vein to Hugh, outlined why, in an age where it's becoming increasingly difficult to engage with consumers, it's important to create connections with consumers on a deeper level.
Click here for more information on our speakers and for some pics from the event!
For more information on this, or for more on how you and your team can get involved with our #ISBAinsights events, please contact me.
Jane - Head of Membership, ISBA
We hope to see you at an #ISBAinsights event in 2016, so be sure to add the dates below to your diary!
| 27 April || 8 June || 21 September || 30 November || |