Insight & Networking Evenings

McDonald's & Niche 

21 September  ¦  Twitter, 20 Air Street, London W1B 5AN  ¦  Book Now

Our last #ISBAinsights event is going to prove tough to top. But our double-whammy of McDonald's and Niche are certainly up for the challenge. 

Taking place on 21 September at Twitter HQ in London, we have two highly sought after speakers lined up, for what will be a unique look at one of the world's most valuable brands, plus insights from Niche on working with content creators.

Event Details


Luke Townsin
Head of Niche, EMEA at Twitter

With the growing importance of creator marketing in the media mix, Luke will give Niche's perspective on the current trends in this growing space and talk about some of the work Niche has recently been doing for UK advertisers. He will challenge the assumption that creator marketing is only for 'cool' brands who can afford to work with creators with millions of followers.

Furthermore, you will hear from a creator himself, Ben Waddleton (Supa Shakes). A professional animator, Ben has worked with numerous brands over the past 3 years and will provide tips and insight as to what brands should know when partnering with digital creators.

Acquired by Twitter in 2015, Niche is the leading global network for digital creators. It's mission is to help creators monetise and thrive by connecting them to brands all over the world. 


Emily Somers
Vice President Marketing & Food Development, McDonald's UK 

A unique opportunity to hear from one of the world's most instantly recognisable and valuable brands: McDonald's. Full details of Emily's presentation will be uploaded shortly. 

Location: Twitter, 20 Air Street, London W1B 5AN 
Date: 21 September
Time: 17:45 - 20:30

Book your place now >

For more information on how you and your team can get involved with our #ISBAinsights events, please contact me.

Jane - Head of Membership, ISBA

2016 Dates 

We hope to see you at an #ISBAinsights event in 2016, so be sure to add the dates below to your diary! 

   21 September           30 November