Nationwide & Channel 5
30 November ¦ ISBA offices, London
Our final #ISBAinsights event of the year took place on 30 November and featured Sara Bennison, the first ever CMO of Nationwide and former CMO of Barclays, plus Ben Frow, the charismatic Director of Programmes at Channel 5. Both spook about rebranding, growing and bringing new ideas into their respective businesses.
Here's an overview of what our esteemed speakers discussed on the night:
| ||The Journey of Channel 5: Kicking Up A Storm in the Broadcast World. |
Be bold and be creative. Channel 5's Director of Programming Ben Frow provides an insight into running a commercial business, but taking creative risks – the hits and the misses! He also discussed how the channel is building a reputation and growing the all-important ABC1 and 16-34 audiences.
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Nationwide: the best brand story never told
Sara Bennison is a leading figure within the industry, a member of WACL, vice president of ISBA’s Council and Treasurer of the Advertising Association’s Front Foot initiative. Sara’s previous roles include Head of Marketing Communications at BT and Managing Partner at Grey London. Following 7 years at Barclays ending up as CMO, Sara became the first CMO of Nationwide, and took her place at the executive committee table. Loved by those who know it and yet lagging competitors in terms of awareness, Nationwide has been in many ways the best brand story never told. Sara spoke about the approach she is taking to change that and shared some of the learnings along the way.
We will be uploading content from the night shortly, so be sure to keep an eye out!
For more information on how you and your team can get involved with our #ISBAinsights events, please contact me.
Jane - Head of Membership, ISBA