About ISBA's Insight & Networking Events
Our #ISBAinsights events are designed to provide our members with both valuable insights and the opportunity to network with their peers in the media and advertising industry.
Delivered in partnership with Getmemedia.com. Email Jane for more information or to book your place.
Insights from Post Office CMO, Pete Markey & Performics
09 July 2015 ¦ ZenithOptimedia, 24 Percy Street, London, W1T 2BS
| ||The Post Office is one of the most trusted brands in the UK and in 2014 was recognized as a "Superbrand" for the first time in its history. In a competitive marketplace the Post Office needs to modernize and innovate to stay ahead and Pete Markey, the new CMO of the Post Office will be speaking about how he plans to harness the power of technology and data to invigorate and elevate the brand and engage a new generation of customers. |
Pete was formerly the CMO of RSA and is part of the prestigious Marketing Magazine “Power 100” and his team at the Post Office won the the CIM Marketing Excellence Awards Marketing Team of the Year 2015.
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New technology and unparalleled access to data offers us the promise of digital transformation, but how should we use new tools to drive business success? Performance marketing channels such as Paid Search, SEO, Performance Social and Programmatic Display can deliver powerful outcomes – Jon King, MD of Performics shares his insight into how to maximise their potential and create a strong multichannel performance marketing strategy.
Performics is the performance marketing arm within ZenithOptimedia.
We have already had lots of interest in this session and bookings are on a first come, first served basis, so if you would like to attend, we would advise you to book early. Contact Jane to book your free place now:
Book Now >
Presentations: 18:10 - 19:30
Networking until 20:30
Manchester Utd. & VisualDNA
We had another excellent turnout in May, for what proved to be another highly insightful event. Thanks once again to Jonathan Rigby, Head of Marketing at Manchester United and Jon Hewson, VisualDNA's Sales Director for their time and for giving our members some real food for thought!
You can now watch Jon Hewson's presentation on combining data with psychological profiles here >
Why not take the time to find out more about yourself, by taking one of VisualDNA's personality quizzes and get an insight into the kind of questions asked and how they could be used as an insight tool for marketers: https://www.visualdna.com/quizzes/
|17 June (Leeds) ||9 July (London) || 16 September (London) |
| 22 September (Edinburgh) || 14 October (Leeds) || 18 November (London) |