About ISBA's Insight & Networking Events
Our #ISBAinsights events are designed to provide our members with both valuable insights and the opportunity to network with their peers in the media and advertising industry.
Delivered in partnership with Getmemedia.com. Email Jane for more information or to book your place.
Manchester Utd. & VisualDNA
Date: 07.05.2015 ¦ 17:45 - 20:30 ¦ ISBA Offices, 12 Henrietta St., London WC2E 8LH
Want to hear how one of the world's biggest sporting brands tackles success on and off the pitch? How about if we combine that with insights into how smart data can help you engage with your consumers? Sound good? Join us for our second London based Insight event here at ISBA HQ.
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Developing one of the world's biggest sporting brands
Jonathan Rigby, Head of Marketing Manchester United.
For years Manchester United has captured the imagination of global football fans. Manchester United FC has managed to combine sporting success on the field with brand expansion off it and is seen as leading the way in developing successful partnerships on a commercial level as well as continuing to resonate with generations of fans. What are the key success factors in growing Manchester United as a business and brand and how have digital communications channels enhanced this?
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Jon Hewson (Sales Director of Data insight company Visual DNA) discusses consumer insight methodologies, data science technology and the benchmarks used by the psychology industry, surrounding the key personality traits. How do these three factors enable brands to understand their existing and potential customers in a richer way? How do they allow intimate engagement, with brand messages that resonate, in a world of multiple screens and devices? Come along and discover the power of smart data insight usage for your brands in a big data world.
Book your place now >
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|7 May (London) ||20 May (Edinburgh) ||17 June (Leeds) |
|9 July (London) ||16 September (London) ||22 September (Edinburgh) |
|14 October (Leeds) ||18 November (London) || |