Coca-Cola & Google
08 June ¦ Google, 1-13 St Giles High St, London WC2H 8AG ¦ Book Now
Following in the footsteps of Mumsnet and Direct Line won't be easy, but if anyone is up to the challenge for our next #ISBAinsights event, it's powerhouse brands Coca-Cola and Google. Taking place on 08 June, we have two excellent speakers lined up, both of whom will be giving us some top marketing insights - not to be missed. Further details on the presentations can be found below, or contact me for more / to book your place.
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Lifting the veil on the new marketing strategy of Coca-Cola
Bobby Brittain, GB Marketing Director of Coca-Cola
Changing the marketing strategy and product line-up of one of the most valuable brands in the world,and a new product launch, is no mean feat in your first year as Marketing Director. Bobby will be sharing his insights as caretaker of one of the most valuable brands in the world and his learnings from overseeing their move to a “one brand” strategy.
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Where should advertisers be investing – TV, Video or both?
Rohan Gifford, Research manager, Google UK
There has been much discussion recently about the power of TV vs video and we are delighted that Rohan will be helping us to understand some of the facts and figures behind the debate. Rohan will be taking us through the findings of new Google research into the ROI on YouTube and how it relates to TV – and why advertisers should be using both! Rohan will also share his top seven evidence based tips to help brands get the most from their video campaigns.
Book your place now >
Date: 08 June
Event: 18:10 - 20:30
Venue: Google, London WC2H 8AG
For more information on how you and your team can get involved with our #ISBAinsights events, please contact me.
Jane - Head of Membership, ISBA
We hope to see you at an #ISBAinsights event in 2016, so be sure to add the dates below to your diary!
| 8 June || 21 September || 30 November || |