ISBA CONFERENCE - 21 MARCH 2012

Lord's Cricket Ground, London NW8

Wednesday 21 March 2012 

 

 

ISBA Conference 2012
The place to catch up with the latest advertiser developments and issues - provoking discussion, providing insights and inspiration for advertisers

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New speakers added!

 

Programme highlights:

Session 1 : 9am-10.30

9.00 Welcome, Mike Hughes, ISBA Director General 

9.10 President's Address, Jon Woods, ISBA President and General Manager, Coca-Cola GB & Ireland 

9.30 A Global View, Chris Burggraeve, CMO Anheuser Busch In-Bev and President, World Federation of Advertisers 

10.00 A Political Perspective, John Whittingdale MP, Chairman, House of Commons Culture, Media & Sport Select Committee 

10.30 Coffee

Session 2 : 11.00-12.50

11.00 Google - What's Next? Dan Cobley, VP and Managing Director, Google UK 

11.25 The Year of Mobile? Ben Wood, Chief of Research, CCS Insight  

11.45 Social Media - The Issues 

  • Euan Semple, Blogger and freelance social media expert
  • Paul Armstrong, Head of Social, Mindshare 
  • Jamie Kenny, Chief Strategy Officer, Jam 
  • Robin Grant, Global MD, We Are Social  

12.50 Buffet Lunch

Session 3 :  14.00-16.30

14.00 London2012 - 128 Days and Counting... Greg Nugent, Marketing Director, LOCOG 

14:20 Changing the Game  

  • Claire Harrison-Church, Director of Brand Communications, J Sainsbury 
  • Geoff Seeley & Jay Altschuler, Directors, Global Media Innovation, Unilever 
  • Philip Gladman, Western Europe White Spirits Director, Diageo  

To be followed by a Q&A session involving the panel  

16. 00 Pitching - year on year update of ISBA / IPA initiative   

16.15 Closing Remarks, Mike Hughes, ISBA Director General