Direct marketers join forces to develop new green standard
1 Sep 08 - ISBA’s working group on green issues will this week receive a briefing on progress made towards a new environmental standard for reducing the impact of direct marketing.
Postcomm’s Royal Mail compensation decision will hit us hard, say bulk mailers
18 Aug 08 - Postcomm's decision to exempt Royal Mail from paying strike compensation has been greeted with disappointment by ISBA’s bulk mailer members.
Regulator warns advertisers over 'greenwash'
14 Aug 08 - ISBA has commented on the ASA's decision to ban a press ad from Shell. The oil company was reprimanded for using the word 'sustainable' in an economic context rather than its green usage.
ISBA to speak at major green marketing conference
20 Aug 08 - ISBA's Director General Mike Hughes will speak at Marketing magazine's Green Marketing conference on 14 October on guarding against accusations of green spin. ISBA members can find out more and book their place here.
Understanding and exploiting digital for senior marketers
12 Aug 08 - Book now for a jargon-free day that will give you new insights and increase your knowledge about the digital marketplace. This course runs on 11 September and is aimed at more experienced marketers.
Getting your brand to interact with your customers - book our next bite-size now!
30 Jul 08 - Interactivity has become a big theme benefiting all marketing communications - from packaging to point of sale, online and mobile. This bite-size on 12 September will show you where and how your brand can interact with your customers.
