About ISBA

ISBA represents advertisers. We are the only body to do this. We have a dual role: to protect the freedom to advertise responsibly, and to enhance the effectiveness of our members by delivering substantial and tangible commercial benefits including cost savings, guidance and skills training.

We do this by:

Employing expert specialists in our member-focused team

Fighting the advertiser’s corner with regulators, politicians and others

Maintaining independent and robust relationships with media owners

Offering a broad range of high quality member and consultancy services

Providing objective analysis to enable members to challenge suppliers

Anticipating future threats and opportunities

Enhancing members’ skills via focused training

Inviting the active participation of our members

The result: a contemporary, professional organisation providing a comprehensive service for our members.