There are so many activities that fall under the heading of digital services, and clients’ use of these services is increasing so rapidly, that a large part of our work is about advising our members on their options in this relatively new territory.
Our guide to Understanding and Working with Digital Agencies is a perfect place to start for members wanting to know more about the area. From first principles of the digital market and online advertising through to search, digital agency charging models, pitches and negotiations, the guide is full of insider knowledge to help our members establish the most effective working relationships with their agencies. Download it here.
We launched the guide at a special teach-in session with over a hundred ISBA members. Listen to the podcast of the event here.
We also offer a host of other useful services to our members including:
- A template digital agency contract
- A legal helpline specifically for digital agency contract queries
- Benchmark pools of digital creative agency charge-out rates and
- Research into online media agency fees
And on top of that we can provide digital agency search and selection support, having managed more than 50 full digital agency pitches for members over the last year.
If you would like to take advantage of any of these services or have any questions about how to work more effectively with digital agencies, please contact our Consultancy Manager Christina Nilsson today.
389 Kb | 9 Feb 2009
