Enhancing production value

With ever greater pressure to manage costs more effectively many advertisers have been closely examining the advertising production process for greater efficiency and effectiveness.

As such, ISBA has produced a series of guides that seek to help explain the changing world of communications, the impact of new technology and process re-engineering and to help members capitalise on these developments. They include guidelines on:

• Print and press post-production centralisation and decoupling, focusing on marcoms process management and giving advertisers the information they need to make a value judgement on whether decoupling is right for their business.  

• Purchasing music for TV, radio and cinema ads, examining current practices and other possible routes advertisers could explore, particularly how they could benefit when commissioning original scores.

We have a wealth of knowledge on contemporary production practices and are happy to discuss issues individually with members. 

A number of further documents offer formal guidance on the process including: 

• List of production consultants
• Producing TV commercials
• Producing press campaigns
• Trends