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Best practice toolkit

When it comes to getting the best out of the relationship a client has with their agency, it pays to invest some time getting the ground rules right so that the relationship can be as rewarding as possible for both sides.

As a client, you don't have to go into the process cold - you can prepare and properly brief Arm yourself with our best practice toolkit yourself in advance with our suite of best practice guides to key aspects of advertiser-agency relationships.

The full suite of guides sets out best practice on briefing communications agencies to develop creative solutions (The client brief), agency search and selection (Finding an agency), evaluating the effectiveness of marketing communications (Evaluation), Judging agency creativity (Judging creative ideas), agency remuneration (Remuneration) and getting the best out of your communications budget (Communication strategy).

These guides, which together represent the definitive ‘best practice toolkit’ for advertiser-agency relationships, are available for ISBA members to download following the links on the right.

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