Consultancy services
In an ever faster moving and ever more complex communications landscape ISBA keeps a constant track on trends - who’s who in the supplier marketplace? What are their capabilities? How are advertisers organising their multi-channel communications relationships?
This constant monitoring is for one reason only: to provide for our members cutting edge, best practice advice.
ISBA consultancy provides contemporary added value advice and information to members – and all consultancy work, however detailed, is covered within the ISBA subscription.
Our specialist consultancy team provides confidential, one-to-one advice designed to help you get the best and most out of your marketing communications agency relationships from mainstream media and creative agency relationships to digital/online, PR, search, mobile marketing, brand design, CRM, direct and promotions and any other agency relationship you may have within your marketing armoury.
We have extensive experience of working closely with ISBA members over many years. Advice comes in many forms from completely tailored guidance on any marcoms agency related issue, to cradle-to-grave advice on the pitch process for finding new communications agencies of all types, to helping draw up an agency contract and remuneration system to best suit your needs.
We are happy to work in any way which suits your needs - some members just want to talk through their issues or seek advice on current trends.
We can advise on any aspects of marketing communications. With a portfolio of best practice guidelines, model contracts, benchmarking pools, advice on Clearcast/the ASA and other advertising codes, reports on industry trends, we can virtually always find you the answers you are seeking.
We work with marketing teams, procurement professionals, in-house legal teams, CEOs, Managing Directors, corporate affairs teams – in fact, anyone within a member organisation who has a marcoms related enquiry.
This is a completely confidential service for ISBA members only.
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A member says
ISBA worked closely with us to design an agency search process specifically for Eurostar at exactly the time when everybody else talked about 'off the shelf' proposals.
Greg Nugent, UK Head of Marketing
Eurostar


