Annual Conference resources page
New! The ISBA Podcasts are here. Off-stage interviews with all our key speakers are now live in our four exclusive podcasts - p
roduced and edited again this year by Blue Barracuda.
This year's conference confirmed its standing as the agenda setting event of the industry calendar. Once again, it brought together some of the most senior players from the advertiser, agency and media communities.
...Stop Press... Date for the diary: next year's conference is now confirmed for Wednesday 4 March 2009.
ISBA Annual Conference 2008
Session one: Advertising under siege – the fight back starts here (Listen to this podcast!)- Mike Hughes, Director General, ISBA (speech)
- John Clare, ISBA President
- Rupert Howell, ITV (delivered Michael Grade's speech) (presentation)
- Ben Clarke, Kraft Foods (speech) (presentation)
- Lord Bell, Chime Communications (speech)
- Baroness Coussins, ASA Council (speech)
- Session producer - Simon Thompson, CMO, Lastminute.com
- Nigel Walley, Decipher (presentation)
- Dan Cobley, Google
- Justin Billingsley, Orange (presentation)
- Tess Alps, Thinkbox (presentation)
- Live focus group of youth consumers led by Robert Cowan, Point Blank youth marketing agency - special thanks to Djamila, Shellize, Stefan and Omar
- Session producer - Greg Nugent, Marketing Director, Eurostar
- Russ Lidstone, Euro RSCG (speech) (presentation)
- Peter Kellner, YouGov
- Tony Juniper, Friends of the Earth
- Robert Senior, Fallon
- Alex Cole, Cadbury Schweppes (presentation)
- Paul Charles, Virgin Atlantic
This year's ISBA Annual Conference was sponsored by Thinkbox, the television marketing body for the main UK commercial broadcasters - Channel 4, Five, GMTV, ITV, Sky Media, Turner Broadcasting and Viacom Brand Solutions. It works with the UK marketing community with a single ambition: to help customers get the best out of television. Thinkbox was launched in February 2005.
Related links
- Advertisers square up for battle, Marketing, 05/03/08
- Brands warned to make green-themed ads 'compelling', Marketing, 05/03/08
- BBC criticised over binge-drink scenes, Guardian, 03/03/08
- Bell calls for industry-funded online attack, Precision Marketing, 29/02/08
- Google UK marketing head predicts rise of 'personalisation', Marketing Week, 29/02/08
- Lord Bell hits out at 'enemy state' Government, Marketing Week, 29/02/08
- FoE head slams Porsche, Marketing Week, 29/02/08
- Advertisers told to fight for survival, mad.co.uk, 28/02/08
- Howell defends ITV schedule changes, Guardian, 28/02/08
- Howell says ad bans won't help fat kids, Marketing, 28/02/08
A member says
The best conference I’ve ever been to. Not only were the speakers entertaining and informative, but the format was refreshingly different and creative.
Eileen Donnelly, Group Aware Manager
Virgin



