Other industry events

Assess the challenges, opportunities and implications of green marketing on your bottom line, your brand and your business

Date: Tuesday 14 October 2008

Location: Grange City Hotel, London

• Is it worth it? Can you justify a higher financial commitment to your green strategy? Assess the impact of being green on your bottom line.
• Turn green cost-effectively - pinpoint the techniques you can use to commit your brand to green without increasing your costs.
• Green product development - identify the most environmentally friendly and innovative alternatives available to green your product.
• Credibly communicate your green message - choose your angle carefully to ensure your message has maximum impact and will resonate with your consumers.

ISBA Director General Mike Hughes will participate in the panel discussion on guarding against accusations of green spin.

With representatives from the Committee of Advertising Practice and the Advertising Standards Authority, Mike will talk about what guidelines are in place and where to legally draw the line with your green claims.