Best practice guides
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Decoupling production without decoupling creativity, Forum report
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Public
- 9 June 2008 - PDF - 154 KbNo summary available
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Working with Schools - Best Practice Principles (2008)
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Public
- 12 February 2008 - PDF - 128 Kb
Produced jointly by the Department for Children, Schools and Families and ISBA, these guidelines provide a framework within which teachers and advertisers can work together for mutual benefit.
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Online promotion of food to children: best practice on advertiser-owned websites
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Members only
- 17 July 2007 - PDF - 39 KbGuidelines for food and drink messages aimed at children on advertisers' own company websites.
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Best practice: online promotion of food and drink to children
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Public
- 17 July 2007 - PDF - 39 Kb
Guidance note outlining best practice for advertisers using their own websites to promote food and drink products to children. They are designed for advertisers to adopt on a self-regulatory basis to cover those parts ...
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Best practice: Agency remuneration
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Members only
- 7 July 2007 - PDF - 6930 Kb
A guide to how to pay your agencies. Part of the industry-leading best practice series on getting the most out of client-agency relationships.
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Best practice: Communication strategy
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Members only
- 7 July 2007 - PDF - 5310 Kb
A guide to developing first class communication campaigns. Part of the industry-leading best practice series on getting the most out of client-agency relationships.
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Best practice: Evaluation
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Members only
- 7 July 2007 - PDF - 4466 Kb
A guide to evaluating the effects of your campaigns. Part of the industry-leading best practice series on getting the most out of client-agency relationships.
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Best practice: Finding an agency
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Members only
- 7 July 2007 - PDF - 556 Kb
No summary available
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Best practice: Judging creative ideas
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Members only
- 7 July 2007 - PDF - 733 Kb
A guide to assessing agency creativity. Part of the industry-leading best practice series on getting the most out of client-agency relationships.
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Best practice: The client brief
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Members only
- 7 July 2007 - PDF - 418 Kb
A guide to briefing communications agencies. Part of the industry-leading best practice series on getting the most out of client-agency relationships.
