Guidance notes
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CAP Copy advice - briefing note
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Public
- 18 June 2008 - PDF - 41 KbHow ISBA members can access free, confidential advice from the Committee of Advertising Practice's CopyAdvice team to help ensure their campaigns comply with regulatory Code.
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ISBA Guidance: new Consumer Protection Regulations
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Members only
- 23 May 2008 - PDF - 92 KbThe new CPRs represent the most important change in marketing law for a generation. This is a substantive point-by-point guidance note for ISBA members.
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Guidance: press and outdoor advertising production
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Members only
- 20 May 2008 - PDF - 1156 Kb
In the first revision since 2001, new guidance on the process of producing press and outdoor advertising has been issued by ISBA’s Press and Outdoor Action Group. The new ISBA guide will help advertisers negotiate the ...
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Guidance: Print and press post-production centralisation and de-coupling
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Members only
- 19 March 2008 - PDF - 428 Kb
Many companies have ‘de-coupled’ their print and press production from their mainstream agency, achieving significant cost savings with no disruption to the quality of output. This guide helps advertisers analyse ...
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Guidance: Purchasing music for TV, radio and cinema
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Members only
- 18 February 2008 - PDF - 71 Kb
There has been an increasing amount of interest recently in the subject of de-coupling production services from agencies. This guide aims to help members approach one of their hot topics: finding alternative routes to ...
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Guidance: Understanding and Negotiating Agency Overhead
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Members only
- 12 February 2008 - PDF - 102 Kb
Designed to shed some light on how agencies devise their overhead structures and some of the terminology used and can be used as a conversation starter in all agency negotiations.
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Presentation: Understanding and Negotiating Agency Overhead
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Members only
- 12 February 2008 - PDF - 193 Kb
No summary available
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Guidance: use of the term "free" in ads clarified
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Members only
- 19 October 2007 - PDF - 85 Kb
The ASA Council has accepted new guidance from CAP/BCAP clarifying the use of the term "free" in advertisements.
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Guidance: environmental claims in advertising
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Public
- 18 October 2007 - PDF - 53 Kb
Guidance issued to members by ISBA's sustainability working group giving advice on the environmental claims made in advertisements for companies or products.
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Guidance: Gambling Act (2005)
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Members only
- 20 September 2007 - PDF - 100 Kb
Guidance for advertisers following the introduction on 1 September 2007 of the new Gambling Act (2005) which has particular relevance in the area of free draws and prize promotions.
