Industry research
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ISBA response to AVMS Directive implementation consultation
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Public
- 31 October 2008 - PDF - 85 KbNo summary available
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Draft BCAP code (September 2008)
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Members only
- 8 September 2008 - PDF - 374 KbNo summary available
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Draft CAP code (September 2008)
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Members only
- 8 September 2008 - PDF - 340 Kb
No summary available
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ASA alcohol ad compliance report 2008
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Public
- 4 July 2008 - PDF - 299 Kb
Nearly all ads (97%) assessed by the ASA during Christmas 2007 complied with the toughened advertising codes.
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New study reveals positive impact of advertising on global economy
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Public
- 1 October 2007 - PDF - 513 Kb
The World Federation of Advertisers has published, in conjunction with the French Advertiser Association (UDA), an important contribution to our understanding of the role of advertising in a modern, dynamic economy.
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Industry research: the effect of new alcohol ad rules
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Public
- 5 June 2007 - PDF - 251 Kb
Analysis of the effect of the rules changes on the content of TV alcohol advertisements. Published by the Advertising Association in cooperation with ISBA and the IPA.
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Gatekeeper status report - colour advertising for national newspapers
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Members only
- 2 February 2007 - PDF - 67 Kb
Table summarising different publishers' reproduction arrangements.
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Paying for Advertising 4
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Public
- 27 June 2006 - PDF - 104 Kb
Details of - and order form for - Paying for Advertising 4, the definitive 'state of the industry' report into how advertisers are remunerating their creative and media agencies and managing their commercial ...
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Magic and Logic: redefining sustainable business practices for agencies, marketing and procurement
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Public
- 22 May 2006 - PDF - 801 Kb
Joint industry White Paper, published by ISBA, agency body, the IPA and purchasing body, CIPS, identifying ways that marketers, agencies and procurement can best work, both individually and together to produce ...
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Evaluation of Advertising - research results
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Members only
- 1 August 2005 - PDF - 1069 Kb
Summary of results of industry research project into techniques and practices for advertising/ marketing communications evaluation. The research findings formed the basis for development of the joint industry guide, ...
