Aim / Achievements:
Produced digital agency chargeout rate questionnaire, both for digital creative and media. The results are now available to members on input/takeout basis. In addition, the group is working on a second phase survey asking more in depth questions in the area of online media.
The group is also the process of producing a guide aimed at marcom procurement professionals with the aim to improve understandings when negotiating with digital agency.
The group is also working with Lewis Silkin to produce a model contract for digital activities, which should be available to members at the end of April.
