Radio

ISBA’s Radio Action Group has forged strong links with key trade and commercial bodies, such as the Radio Audience Bureau and the radio audience measurement body, RAJAR.

These relationships have allowed the group to make a significant contribution to the development of commercial radio and to influence some of the medium’s most pressing concerns, including the ‘decoupling’ of creative agencies, the role of radio specialists and the development of RAJAR’s handsets for audience data collection.

For further information about the work of the Radio Action Group please contact Michelle Sherlock.