ISBA’s Press and Outdoor Action Group is a forum for members to discuss issues and developments affecting the sector, which accounts for around a third of the UK’s total advertising spend.
The group meets six times a year and, from its discussions, ISBA has produced many best practice and cost-benchmarking guidelines. The group often uses its platform to urge media owners to be more accountable. Recently, their efforts have been rewarded with high profile successes, including persuading JCDecaux to launch the first effective real-time verification system for outdoor postings.
For further information about the work of the Press and Outdoor Action Group please contact Michelle Sherlock.
