TW565 - Measuring Advertising Effectiveness
21 Oct
Measuring advertising effectiveness
A concise introduction to measuring the impact of advertising – on your consumers and on your bottom-line.
Course content
- How ads affect consumers – and sales.
- Key tools – tracking, quantitative pre-testing, econometrics, regional testing.
- Simple ways to analyse sales data.
- The pitfalls to avoid.
What you will learn
- The general principles of evaluation that apply to all forms of advertising.
- The flaws in “one size fits all” approaches to evaluation.
- Balancing “hard” and “soft” measures to determine both how your advertising is performing – and why.
Key benefits
- Individuals will gain a clear overview of the principles to apply and the issues to consider when evaluating advertising.
- Organisations will benefit from more effective advertising, resulting from improved evaluation.
Who is the course aimed at?
- An introductory to intermediate level course for marketing and sales staff wanting to improve their knowledge of advertising evaluation.
Facilitator
- Les Binet, European Director, DDB Matrix
Les has won more IPA Effectiveness Awards than any other person in the history of the competition! He has also helped DDB London to win Effectiveness Agency of the Year… every single year since 2000.
COST OF TRAINING: £395 (£464.13 inc VAT)
TIME: 9.30am – 5pm
VENUE: ISBA, Langham House, 1b Portland Place, London W1B 1PN. Nearest tubes are Oxford Circus and Great Portland Street
FURTHER INFORMATION: Please contact Elvira Bagge at elvirab@isba.org.uk or call 020 7291 9020
Terms & Conditions
- All workshop bookings must be made in writing, by email or through our website.
- You will receive confirmation of your booking from ISBA. If you have not received confirmation of your booking by the day before the event, please contact the Events Team on 020 7291 9020.
- The cost of the course will be invoiced once your booking has been confirmed. Make all cheques payable to ISBA. We also take credit cards.
- Course fees must be paid in full prior to the date of the workshop.
- All cancellations must be made in writing.
- If a booking is cancelled within 14 days of the workshop date the fee will be payable in full and is not refundable.
- Cancellations received in writing more than 14 days before the workshop will receive a refund minus 20% of the workshop charge for administration.
- The full course fee will be charged if the delegate does not turn up on the day of the workshop.
- ISBA reserves the right to cancel, alter or reschedule any workshop. In the event of this happening you will be offered a full refund of your course fee.
