TW561 - Evaluating agency performance
2 Oct
Evaluating agency performance
Getting the best out of your agencies, and being sure they are getting the best out of you.
Course content
- Determining who and what should be evaluated, and by whom.
- The process of evaluation – depth, breadth and regularity.
- Balancing qualitative and quantitative measures – and linking them clearly to remuneration.
- Understanding the role of the outsider in affecting accurate and actionable evaluation.
What you will learn
- Overview of different approaches to agency performance evaluation and linking evaluation and remuneration.
- Similarities and differences in evaluating different types of agencies – creative, media, digital, events, etc.
- Delegate Clinic – initial assessment and areas for improvement with your agencies.
Key benefits
- Individuals will gain valuable information on evaluating agency performance – and linking it to remuneration.
- Organisations will benefit from an improved ability to evaluate agency performance – leading to more efficient and effective marketing communications and improved ROMI.
Who is the course aimed at?
- An intermediate level course for marketing communications, procurement and finance professionals involved in the evaluation and remuneration of all types of Agencies.
Facilitator
- Jeanie Bergin, Creator, Thinking W.I.D.E.
Jeanie started her career with the creators of positioning – Trout & Ries. She has held top agency positions in the UK and US. She is the creator of the Thinking W.I.D.E.™ framework for releasing useful creativity. Her work ranges from consulting to copywriting, public speaking to private coaching. She is a leader in developing value based approaches to evaluating and remunerating agency and client teams. She works in the UK, US and across Europe with such organisations as Coca-Cola, SABMiller, and Heinz – as well as chairing industry events.
Next steps
- Agency selection, management and remuneration
- Understanding agency finances and their impact on commercial arrangements
COST OF TRAINING: £395 (£464.13 inc VAT)
TIME: 9.30am – 5pm
VENUE: ISBA, Langham House, 1b Portland Place, London W1B 1PN. Nearest tubes are Oxford Circus and Great Portland Street
FURTHER INFORMATION: Please contact Elvira Bagge at elvirab@isba.org.uk or call 020 7291 9020
Terms & Conditions
- All workshop bookings must be made in writing, by email or through our website.
- You will receive confirmation of your booking from ISBA. If you have not received confirmation of your booking by the day before the event, please contact the Events Team on 020 7291 9020.
- The cost of the course will be invoiced once your booking has been confirmed. Make all cheques payable to ISBA. We also take credit cards.
- Course fees must be paid in full prior to the date of the workshop.
- All cancellations must be made in writing.
- If a booking is cancelled within 14 days of the workshop date the fee will be payable in full and is not refundable.
- Cancellations received in writing more than 14 days before the workshop will receive a refund minus 20% of the workshop charge for administration.
- The full course fee will be charged if the delegate does not turn up on the day of the workshop.
- ISBA reserves the right to cancel, alter or reschedule any workshop. In the event of this happening you will be offered a full refund of your course fee.
