TW568 - Using sponsorship effectively
4 Nov
Using sponsorship effectively
From developing strategy to integrating with other initiatives to evaluating partnership outcomes.
Course content
- Definitions and building blocks of sponsorship.
- Working with a sponsorship agency to build the right strategy.
- Negotiating sponsorship contracts.
- Planning, implementation and evaluation.
What you will learn
- The end-to-end sponsorship process – and its role in the bigger marketing picture.
- How to choose and use a sponsorship agency.
- How to create and evaluate highly effective sponsorship programmes.
Key benefits
- Individuals will gain a clear understanding of the key components of sponsorship required to create, implement and evaluate an effectively.
- Organisations will benefit from an improved understanding of sponsorship as a key marketing platform leading to more profitable relationships with key target audiences.
Who is the course aimed at?
- An introductory level course for those directly or indirectly involved in sponsorship – from marketing and PR to legal and corporate responsibility professionals.
Facilitator
- Pippa Collett, Managing Director, Sponsorship Consulting and Director, European Sponsorship Association
Pippa has more than 15 years of client side experience with Shell, American Express and Rank Organisation. She has built and managed sponsorship and marketing partnerships for the Olympics, Formula One, and a wide range of cultural and entertainment initiatives and properties.
COST OF TRAINING: £395 (£464.13 inc VAT)
TIME: 9.30am – 5pm
VENUE: ISBA, Langham House, 1b Portland Place, London W1B 1PN. Nearest tubes are Oxford Circus and Great Portland Street
FURTHER INFORMATION: Please contact Elvira Bagge at elvirab@isba.org.uk or call 020 7291 9020
Terms & Conditions
- All workshop bookings must be made in writing, by email or through our website.
- You will receive confirmation of your booking from ISBA. If you have not received confirmation of your booking by the day before the event, please contact the Events Team on 020 7291 9020.
- The cost of the course will be invoiced once your booking has been confirmed. Make all cheques payable to ISBA. We also take credit cards.
- Course fees must be paid in full prior to the date of the workshop.
- All cancellations must be made in writing.
- If a booking is cancelled within 14 days of the workshop date the fee will be payable in full and is not refundable.
- Cancellations received in writing more than 14 days before the workshop will receive a refund minus 20% of the workshop charge for administration.
- The full course fee will be charged if the delegate does not turn up on the day of the workshop.
- ISBA reserves the right to cancel, alter or reschedule any workshop. In the event of this happening you will be offered a full refund of your course fee.
