TW572 - Briefing part 3 - Briefing and appraising creative solutions
13 Nov
Briefing part 3 – Briefing and appraising creative solutions
Helping marketers brief better and appraise creative ideas more effectively to inspire excellence.
Course content
- The seven key creative ideas – explained
- Rational and emotional consumer responses to communications
- The Idea Assessor – differentiation, distinction, dynamism
- Role Reversal Part three – developing communications from a brief
What you will learn
- The 10 steps to getting great work from agencies
- How to quickly and accurately assess proposed creative executions
- How to give inspiring feedback to move from presentation to production – and your role in championing great work
Key benefits
- Individuals will gain improved insight into the agency creative process, improved creative judgement, and improved ability to respond effectively to what the agency presents
- Organisations will benefit from an increased ability to attract – and keep – the best creative people on your business
Who is the course aimed at?
- A 3-part course for introductory to intermediate level marketing communications professionals dedicated to inspiring and managing the most effective creative work for their brand. The briefing courses can also be taken individually.
Facilitator
- Patrick Collister, Director, Creative Matters
Patrick was Executive Creative Director and Vice Chairman of Ogilvy & Mather before going below the line as European creative head of EHS Brann. He is author of ISBA's best practice guide 'Judging Creative Ideas' and founder of The Won Report, an annual analysis of the world's best DM and digital communications, as measured by the awards won. Patrick has won many creative awards himself including Cannes TV Gold.
Next steps
- Briefing part 1 – Understanding effective briefing for better business results
- Briefing part 2 – Briefing and managing agencies for integrated campaigns
COST OF TRAINING: £395 (£464.13 inc VAT)
TIME: 9.30am – 5pm
VENUE: ISBA, Langham House, 1b Portland Place, London W1B 1PN. Nearest tubes are Oxford Circus and Great Portland Street
FURTHER INFORMATION: Please contact Elvira Bagge at elvirab@isba.org.uk or call 020 7291 9020
Terms & Conditions
- All workshop bookings must be made in writing, by email or through our website.
- You will receive confirmation of your booking from ISBA. If you have not received confirmation of your booking by the day before the event, please contact the Events Team on 020 7291 9020.
- The cost of the course will be invoiced once your booking has been confirmed. Make all cheques payable to ISBA. We also take credit cards.
- Course fees must be paid in full prior to the date of the workshop.
- All cancellations must be made in writing.
- If a booking is cancelled within 14 days of the workshop date the fee will be payable in full and is not refundable.
- Cancellations received in writing more than 14 days before the workshop will receive a refund minus 20% of the workshop charge for administration.
- The full course fee will be charged if the delegate does not turn up on the day of the workshop.
- ISBA reserves the right to cancel, alter or reschedule any workshop. In the event of this happening you will be offered a full refund of your course fee.
