TW556 - Agency selection, management and remuneration
9 Sep
Agency selection, management and remuneration
Creating and managing the business relationship is crucial to getting the best marketing communications for your brand.
Course content
- Choosing and using agencies – from conducting a pitch to managing a full roster
- Remuneration – pro’s and con’s of all the options
- Contracts – best practice, pitfalls, and protecting your interests
- Agency view – Q&A with a top agency figure
What you will learn
- The value in improving your understanding of agencies
- Negotiating with agencies for a true win/win
- How to become a favourite client
Key benefits
- Individuals will build confidence in their ability to identify the right agencies…and get the best out of them
- Organisations will benefit from more effective and efficient management of agencies – to drive value for money
Who is the course aimed at?
- An introductory level course for anyone with responsibility for choosing, using and optimising the performance of all marketing communications agencies.
Facilitators
- Debbie Morrison, Director of Consultancy and Best Practice, ISBA
Debbie has been with ISBA for 18 years and works closely with ISBA’s members providing advice and information on a range of marketing communications topics, and helping them with specific projects. This includes advising on client-agency contracts, remuneration and relationship issues.
- David Wethey, Chairman, Agency Assessments International
David brings 20 years of agency experience and 18 as a client-side consultant and trainer to this subject. Clients include Ford, GSK, Lloyds TSB, Microsoft, Pernod Ricard, SABMiller, Tesco and Visa Europe. He writes about the client/agency relationship and the future of agencies in Marketing Week and other journals and lectures worldwide.
Next steps
- Evaluating agency performance
- Understanding agency finances and their impact on commercial arrangements
COST OF TRAINING: £395 (£464.13 inc VAT)
TIME: 9.30am – 5pm
VENUE: ISBA, Langham House, 1b Portland Place, London W1B 1PN. Nearest tubes are Oxford Circus and Great Portland Street
FURTHER INFORMATION: Please contact Elvira Bagge at elvirab@isba.org.uk or call 020 7291 9020
Terms & Conditions
- All workshop bookings must be made in writing, by email or through our website.
- You will receive confirmation of your booking from ISBA. If you have not received confirmation of your booking by the day before the event, please contact the Events Team on 020 7291 9020.
- The cost of the course will be invoiced once your booking has been confirmed. Make all cheques payable to ISBA. We also take credit cards.
- Course fees must be paid in full prior to the date of the workshop.
- All cancellations must be made in writing.
- If a booking is cancelled within 14 days of the workshop date the fee will be payable in full and is not refundable.
- Cancellations received in writing more than 14 days before the workshop will receive a refund minus 20% of the workshop charge for administration.
- The full course fee will be charged if the delegate does not turn up on the day of the workshop.
- ISBA reserves the right to cancel, alter or reschedule any workshop. In the event of this happening you will be offered a full refund of your course fee.
