TW559 - Television planning, trading, buying and negotiation
25 Sep
Television planning, trading, buying and negotiation
Valuable insight into how the TV marketplace is planned, bought and traded – in order to help maximise return on investment.
Course content
- Key trends and terminology of television
- The dynamics of planning and buying television.
- Focus on negotiations
- Managing television buys for maximum effectiveness and efficiency
What you will learn
- How not to get lost in television jargon
- The end-to-end process – from planning through reconciliation
- Details of how to monitor ongoing buying performance
Key benefits
- Individuals will develop specific knowledge of how the TV marketplace works and how to appropriately challenge the media agency’s TV plans and buying proposals
- Organisations will benefit from an improved ability to maximise TV spend, in minimum time
Who is the course aimed at?
- An introductory level course for marketers who use – or plan to use – TV as part of their marketing mix… and for anyone who thinks TV is too expensive!
Facilitator
- Andrew Napier, Partner, Brand-links
Andrew has spent more than 30 years planning and buying media, mostly in the TV marketplace. He has worked as media director at full service agencies, sat on the boards of media independents, has run his own media management business, and currently runs his own full service media company.
Next steps
- Controlling TV production
- Integrated marketing communications – what it’s really about
COST OF TRAINING: £395 (£464.13 inc VAT)
TIME: 9.30am – 5pm
VENUE: ISBA, Langham House, 1b Portland Place, London W1B 1PN. Nearest tubes are Oxford Circus and Great Portland Street
FURTHER INFORMATION: Please contact Elvira Bagge at elvirab@isba.org.uk or call 020 7291 9020
Terms & Conditions
- All workshop bookings must be made in writing, by email or through our website.
- You will receive confirmation of your booking from ISBA. If you have not received confirmation of your booking by the day before the event, please contact the Events Team on 020 7291 9020.
- The cost of the course will be invoiced once your booking has been confirmed. Make all cheques payable to ISBA. We also take credit cards.
- Course fees must be paid in full prior to the date of the workshop.
- All cancellations must be made in writing.
- If a booking is cancelled within 14 days of the workshop date the fee will be payable in full and is not refundable.
- Cancellations received in writing more than 14 days before the workshop will receive a refund minus 20% of the workshop charge for administration.
- The full course fee will be charged if the delegate does not turn up on the day of the workshop.
- ISBA reserves the right to cancel, alter or reschedule any workshop. In the event of this happening you will be offered a full refund of your course fee.
