TW562 - Event Marketing Part 1 & 2
9 Oct
Event marketing part 1 & 2 – The killer secrets of successful exhibiting & Managing events for maximum success
A ‘how to exhibit’ training course, packed with hints and tips, case studies and solid advice & establishing the set practices and processes that deliver consistent ROI from customer events.
Course content
- Setting exhibition objectives and planning your participation
- Best practice in staffing your stand
- Lead generation and follow-up techniques
- A useful and humorous look at how NOT to exhibit
- Establishing core objectives and measures.
- Planning and delivering events – from key messages, to marketing, to resource allocation
- Creativity in event solutions
- The all important post event review - follow-up and feedback
What you will learn
- How to use the full range of achievable sales and marketing objectives in the live marketing arena
- Key steps involved in successful event participation
- Plenty of insight into avoiding the pitfalls
- An end-to-end planning process to deliver improved events
- Methodologies to select and train appropriate staff
- How to focus on the right customers to invite and how to collect and collate their feedback
Key benefits
- Individuals will gain a comprehensive understanding of the event management process and how to deliver the components that go into a successful event
- Organisations will benefit from improved ROI, enhanced customer experience and feedback, improved quality leads, better long-term relationships
Who is the course aimed at?
- An introductory level course for all marketing, sales and event personnel.
Facilitator
- Trevor Foley, Group Chief Executive, Events Industry Alliance (EIA)
Trevor is a media professional, top speaker and trainer who has worked in several marketing fields but who believes that face-to-face is unbeatable. Trevor has grown companies exponentially using exhibitions and other face-to-face environments. EIA is the marketing arm of the live events industry. One of its key strategic priorities lies in the provision of a CPD service targeted at individuals within client and agency organisations to improve skills, engagement and execution of events.
COST OF TRAINING: £395 (£464.13 inc VAT)
The event marketing courses parts 1 and 2 can be taken individually at £295 each session or £395 for the full day.
TIME: Full Day 9.30am – 5pm
VENUE: ISBA, Langham House, 1b Portland Place, London W1B 1PN. Nearest tubes are Oxford Circus and Great Portland Street
FURTHER INFORMATION: Please contact Elvira Bagge at elvirab@isba.org.uk or call 020 7291 9020
Terms & Conditions
- All workshop bookings must be made in writing, by email or through our website.
- You will receive confirmation of your booking from ISBA. If you have not received confirmation of your booking by the day before the event, please contact the Events Team on 020 7291 9020.
- The cost of the course will be invoiced once your booking has been confirmed. Make all cheques payable to ISBA. We also take credit cards.
- Course fees must be paid in full prior to the date of the workshop.
- All cancellations must be made in writing.
- If a booking is cancelled within 14 days of the workshop date the fee will be payable in full and is not refundable.
- Cancellations received in writing more than 14 days before the workshop will receive a refund minus 20% of the workshop charge for administration.
- The full course fee will be charged if the delegate does not turn up on the day of the workshop.
- ISBA reserves the right to cancel, alter or reschedule any workshop. In the event of this happening you will be offered a full refund of your course fee.
