TW563 - Securing impact and value from effective PR
14 Oct
Securing impact and value from effective PR
A contemporary and practical review of modern practice that will focus, with reference to examples, on how to get the maximum value and impact from public relations programmes.
Course content
- The golden rules of PR
- Planning - objective setting, targeting, media choices, creative and practical considerations
- Crafting value for money PR campaigns
- Unforgettable PR – examples of the best and worst
What you will learn
- What’s hot in PR – from digital to the latest evaluation techniques
- How to devise a campaign that is creative, measurable and easy to sell
- Practical tips on how to implement, monitor and evaluate a campaign
Key benefits
- Individuals will improve their ability to devise, shape, run and evaluate PR campaigns – including assessing and using traditional and digital media
- Organisations will gain valuable multi-industry benchmarking and best practice information – and benefit from improved ability to maximise value and deliver a positive impact from PR
Who is the course aimed at?
- Communications professionals, or those purchasing PR, who want to gain an up-to-date view of contemporary best practice, understand the processes and how to measure and illustrate success
Facilitator
- Kevin Read, Managing Director, Bell Pottinger Business & Brand
Bell Pottinger Business & Brand specialises in using PR and marketing techniques to shape and build reputations and brands. Kevin specialises in resolving complex communications problems and implementing integrated solutions, typically spearheaded by PR. He has worked extensively with government departments and agencies, professional services firms, industry bodies and high profile brands.
Next steps
- Integrated marketing communications – what’s it really about
- Effective business writing skills
COST OF TRAINING: £395 (£464.13 inc VAT)
TIME: 9.30am – 5pm
VENUE: ISBA, Langham House, 1b Portland Place, London W1B 1PN. Nearest tubes are Oxford Circus and Great Portland Street
FURTHER INFORMATION: Please contact Elvira Bagge at elvirab@isba.org.uk or call 020 7291 9020
Terms & Conditions
- All workshop bookings must be made in writing, by email or through our website.
- You will receive confirmation of your booking from ISBA. If you have not received confirmation of your booking by the day before the event, please contact the Events Team on 020 7291 9020.
- The cost of the course will be invoiced once your booking has been confirmed. Make all cheques payable to ISBA. We also take credit cards.
- Course fees must be paid in full prior to the date of the workshop.
- All cancellations must be made in writing.
- If a booking is cancelled within 14 days of the workshop date the fee will be payable in full and is not refundable.
- Cancellations received in writing more than 14 days before the workshop will receive a refund minus 20% of the workshop charge for administration.
- The full course fee will be charged if the delegate does not turn up on the day of the workshop.
- ISBA reserves the right to cancel, alter or reschedule any workshop. In the event of this happening you will be offered a full refund of your course fee.
