TW567 - Integrating digital communications…from bolt-on to centre of gravity
23 Oct
Integrating digital communications… from bolt-on to centre of gravity
Putting digital at the heart of marketing communications strategy to maximise brand experience.
Course content
- Marketing communication in the digital age – meeting the changing expectations of consumers
- Digital at the heart of the brand experience strategy – how leading brands are refocusing around the digital channel
- From advertising to experience – capitalising on the shift in consumer behaviour
- Comprehensive, up-to-the-minute, multi-component case studies
Key benefits
- Individuals will get an inspiring, yet practical understanding of how to release the power of digital communications – ranging from content creation to e-commerce, interface design to digital outdoor and mobile applications
- Organisations will benefit from understanding how to re-centre communications in a digitally-led marketing environment and how to improve marketing ROI through fully leveraging digital
What you will learn
- How leading global brands have achieved real success by putting digital at the centre of the marketing mix
- How to move your campaigns away from ‘advertising’ towards ‘engagement’
- How to get the best out of your digital agency
Who is the course aimed at?
- An advanced level course for experienced marketers and marketing directors who are using digital but want to ensure they are extracting maximum value to build powerful brand experiences.
Facilitator
- William Lidstone, Corporate Development Director, Group Account Director AKQA
AKQA – the only agency to win Agency of the Year in the US and UK in the same year – exists to help its clients lead in the digital age. William manages a number of high profile clients, including: Sky, Nokia, Unilever, Fiat, Nike, Diageo, and Coca-Cola. Prior to joining AKQA, William held a variety of senior roles at leading agencies – including consulting, planning and implementing complex online advertising, direct marketing and CRM solutions for many of the world’s leading brands. William also sits on the BBC’s New Media Advisory Panel.
Next steps
- New digital specialist series coming soon…
COST OF TRAINING: £395 (£464.13 inc VAT)
TIME: 9.30am – 5pm
VENUE: ISBA, Langham House, 1b Portland Place, London W1B 1PN. Nearest tubes are Oxford Circus and Great Portland Street
FURTHER INFORMATION: Please contact Elvira Bagge at elvirab@isba.org.uk or call 020 7291 9020
Terms & Conditions
- All workshop bookings must be made in writing, by email or through our website.
- You will receive confirmation of your booking from ISBA. If you have not received confirmation of your booking by the day before the event, please contact the Events Team on 020 7291 9020.
- The cost of the course will be invoiced once your booking has been confirmed. Make all cheques payable to ISBA. We also take credit cards.
- Course fees must be paid in full prior to the date of the workshop.
- All cancellations must be made in writing.
- If a booking is cancelled within 14 days of the workshop date the fee will be payable in full and is not refundable.
- Cancellations received in writing more than 14 days before the workshop will receive a refund minus 20% of the workshop charge for administration.
- The full course fee will be charged if the delegate does not turn up on the day of the workshop.
- ISBA reserves the right to cancel, alter or reschedule any workshop. In the event of this happening you will be offered a full refund of your course fee.
