TW569 - Understanding agency finances and their impact on commercial arrangements
5 Nov
Understanding agency finances and their impact on commercial arrangements
A review of how agency finances operate and the implications for remuneration negotiations and commercial controls.
Course content
- Key Agency Financials – Profit and Loss Account, Balance Sheet, Cash Flow
- Agency Performance Reviews
- Remuneration models – key options for paying agencies
- Managing the commercial relationship
What you will learn
- How agencies maximise profits, and why cash flow is so important
- How agencies prepare fee proposals
- The value of getting the right contract in place – and conducting appropriate contract compliance audits
Key benefits
- Individuals will gain valuable insights into how agencies really work, and identify the areas to focus on in managing the relationship
- Organisations will benefit from best practice knowledge, improved commercial dealings with agencies and reasonable expectations of transparency
Who is the course aimed at?
- An introductory to intermediate level course for marketing and marketing procurement staff responsible for negotiating and overseeing agency agreements – and approving invoices.
Facilitators
- Alison Sanderson and Jeremy Pilmore, Principals, ASJP Associates Ltd
Alison and Jeremy are qualified accountants who prior to setting up ASJP in 2002 were a Commercial Director for JWT and HHCL and a Finance Director for JWT respectively. They also have senior finance experience on the client side with Black & Decker, Pepsi–Cola USA, Sainsbury’s, Allied Domecq, and UIP.
Next steps
- Agency selection, management and remuneration
- Evaluating agency performance
COST OF TRAINING: This is a half day workshop and costs £295 (£346.63 inc VAT)
TIME: Half-day 9.30am – 1pm
VENUE: ISBA, Langham House, 1b Portland Place, London W1B 1PN. Nearest tubes are Oxford Circus and Great Portland Street
FURTHER INFORMATION: Please contact Elvira Bagge at elvirab@isba.org.uk or call 020 7291 9020
Terms & Conditions
- All workshop bookings must be made in writing, by email or through our website.
- You will receive confirmation of your booking from ISBA. If you have not received confirmation of your booking by the day before the event, please contact the Events Team on 020 7291 9020.
- The cost of the course will be invoiced once your booking has been confirmed. Make all cheques payable to ISBA. We also take credit cards.
- Course fees must be paid in full prior to the date of the workshop.
- All cancellations must be made in writing.
- If a booking is cancelled within 14 days of the workshop date the fee will be payable in full and is not refundable.
- Cancellations received in writing more than 14 days before the workshop will receive a refund minus 20% of the workshop charge for administration.
- The full course fee will be charged if the delegate does not turn up on the day of the workshop.
- ISBA reserves the right to cancel, alter or reschedule any workshop. In the event of this happening you will be offered a full refund of your course fee.
