TW561A - A practical guide to de-coupling press production from your agency

A practical guide to de-coupling press production from your agency

How to convert the theory of print and pre-press production de-coupling into a workable and relevant action plan with measurable benefits for your organisation.

Course content

• What is de-coupling and what are the overall benefits?
• How do you know if de-coupling pre-press and art working from your agency is appropriate for your organisation?
• 7 steps to a successful de-coupling project
• Learning from experience.  Practical do’s and don’ts.

What you will learn

• Understand the fundamentals of print production and identify the key drivers to improving value. 
• Through real examples from leading marketing organisation, explore the options and best practice solutions focussing on the barriers to success and how to overcome them. 
• Focussing on delegates own organisations learn how to evaluate opportunities and start to plan a successful de-coupling initiative of your own.

Key benefits

• Individuals will gain a no-nonsense grounding in the field with emphasis on how to unlock demonstrable value with no compromise to agency relationships, creative quality or speed of delivery.
• Organisations will benefit from measurable improvements in transparency and marketing accountability.

Who is course aimed at

An intermediate level course for senior managers responsible for driving marketing efficiency.  Functional roles benefitting from this course include Procurement, Marketing and Finance.

Facilitator:
Charles Kirchner, Managing Director, Marketing Supply Chain International

Charles has extensive client-side experience including Sales & Marketing Director, Rothmans International and Group Marketing Director, Mirror Newspapers. He has also been the agency Managing Director at CKBT, Leo Burnett and TAG. Charles has considerable consultancy expertise as Managing Director of Agency Assessments International and founder of MSC specialising in helping client organisations to optimise their marketing investment.  While at MSC, Charles invented the “Magic & Logic” concept which underpins the best practice approach jointly sponsored by ISBA, CIPS and IPA. 

Next steps

• Magic & Logic – understanding sustainable business practices to optimise ROI.
• Agency search, selection, appointment and alignment.

COST OF TRAINING: £395 (£464.13 inc VAT)

TIME: 9.30am – 5pm

VENUE: ISBA, Langham House, 1b Portland Place, London W1B 1PN. Nearest tubes are Oxford Circus and Great Portland Street

FURTHER INFORMATION: Please contact Elvira Bagge at elvirab@isba.org.uk or call 020 7291 9020

Terms & Conditions

• All workshop bookings must be made in writing, by email or through our website.
• You will receive confirmation of your booking from ISBA. If you have not received confirmation of your booking by the day before the event, please contact the Events Team on 020 7291 9020.
• The cost of the course will be invoiced once your booking has been confirmed. Make all cheques payable to ISBA. We also take credit cards.
• Course fees must be paid in full prior to the date of the workshop.
• All cancellations must be made in writing.
• If a booking is cancelled within 14 days of the workshop date the fee will be payable in full and is not refundable.
• Cancellations received in writing more than 14 days before the workshop will receive a refund minus 20% of the workshop charge for administration.
• The full course fee will be charged if the delegate does not turn up on the day of the workshop.
• ISBA reserves the right to cancel, alter or reschedule any workshop. In the event of this happening you will be offered a full refund of your course fee.