TW573A - Motivating your agencies and ensuring effective campaign management
20 Nov
Motivating your agencies and ensuring effective campaign management
A thorough grounding in what makes agencies produce their best work – and how to manage the process to ensure angst-free delivery of multi-channel campaigns
Course content
- Getting real alignment on goals from the outset.
- Motivating emotionally – and financially.
- Effectively managing Multiple Roster Agencies.
- Ensuring on-time delivery and effective ROI.
What you will learn
- The creative and financial benefits of having clear alignment between you and your agencies.
- How to structure effective working between roster agencies and reduce time managing them.
- How to achieve maximum output without wastage of cost.
Key benefits
- Individuals will gain an A-Z of improved process to ensure business changing work from highly motivated agencies.
- Organisations will benefit from a clear guide on how to maximise creative outputs and financial return without having to maximise management time.
Who is the course aimed at?
A practical intermediate level course created for Senior and Mid-Level Marketing and Procurement Management whose responsibilities include the overseeing of significant and multi – media campaigns.
Facilitators
Stuart Pocock & Lucinda Peniston – Baines
Joint Managing Partners, The Observatory International Ltd
Stuart and Lucinda bring a unique combination of client and agency side experience and understanding together with significant Domestic and International Relationship Management expertise gained from undertaking major initiatives for a multitude of Clients over the last eight years. These include Allianz, Debenhams, Ferrero, GlaxoSmithKline, Microsoft, Numico, Tesco, & SABMIller, to name but a few.
Next steps
- Agency remuneration and payment by results
- Evaluating agency performance
- Integrated marketing communications – what its really about
COST OF TRAINING: £395 (£464.13 inc VAT)
TIME: 9.30am – 5pm
VENUE: ISBA, Langham House, 1b Portland Place, London W1B 1PN. Nearest tubes are Oxford Circus and Great Portland Street
FURTHER INFORMATION: Please contact Elvira Bagge at elvirab@isba.org.uk or call 020 7291 9020
Terms & Conditions
- All workshop bookings must be made in writing, by email or through our website.
- You will receive confirmation of your booking from ISBA. If you have not received confirmation of your booking by the day before the event, please contact the Events Team on 020 7291 9020.
- The cost of the course will be invoiced once your booking has been confirmed. Make all cheques payable to ISBA. We also take credit cards.
- Course fees must be paid in full prior to the date of the workshop.
- All cancellations must be made in writing.
- If a booking is cancelled within 14 days of the workshop date the fee will be payable in full and is not refundable.
- Cancellations received in writing more than 14 days before the workshop will receive a refund minus 20% of the workshop charge for administration.
- The full course fee will be charged if the delegate does not turn up on the day of the workshop.
- ISBA reserves the right to cancel, alter or reschedule any workshop. In the event of this happening you will be offered a full refund of your course fee.
