TW576A - Maximising your social media by planning and evaluating the different opportunities it presents
4 Dec
Maximising your social media by planning and evaluating the different opportunities it presents
A guide to social media including online PR (blog relations), blogs, forums, wikis, podcasts and user generated content and conversations.
Course content
- Is your brand making the most of the social media opportunity?
- Maximising returns with different types of media.
- What is the scale of the opportunity?
- The key criteria for planning, measuring and evaluating.
- Understanding audience needs and responses.
What you will learn
- How to evaluate the opportunity for your brand and look at what has worked for other brands.
- How to create your own plan for a successful social media campaign
- How to measure and evaluate the results as well as avoiding the pitfalls
Key benefits
• Individuals will gain the practical knowledge required to assess the opportunity and to make the most of social media.
• Organisations will benefit by obtaining the knowledge required to plan and evaluate a social media campaign.
Who is the course aimed at?
An intermediate level course for executive level marketers who want to make sure they are doing the right things with their social media and making the most of their activities.
Facilitator
Leo Ryan, Director, Ryan*MacMillan
Leo has worked in digital media since 1996 in New York, Sydney and London. He has worked agency-side for brands including Levi’s, MTV and GAP. He has also worked client-side establishing the digital arm of Australian publishing company IPMG. Ryan*MacMillan provides training, research, planning, project management and delivery to clients include Sony Consumer Electronics Europe, Discovery Europe, Capgemini UK and BBC Worldwide.
Next steps
Integrating digital communications…from bolt-on to centre of gravity
COST OF TRAINING: £395 (£464.13 inc VAT)
TIME: 9.30am – 5pm
VENUE: ISBA, Langham House, 1b Portland Place, London W1B 1PN. Nearest tubes are Oxford Circus and Great Portland Street
FURTHER INFORMATION: Please contact Elvira Bagge at elvirab@isba.org.uk or call 020 7291 9020
Terms & Conditions
- All workshop bookings must be made in writing, by email or through our website.
- You will receive confirmation of your booking from ISBA. If you have not received confirmation of your booking by the day before the event, please contact the Events Team on 020 7291 9020.
- The cost of the course will be invoiced once your booking has been confirmed. Make all cheques payable to ISBA. We also take credit cards.
- Course fees must be paid in full prior to the date of the workshop.
- All cancellations must be made in writing.
- If a booking is cancelled within 14 days of the workshop date the fee will be payable in full and is not refundable.
- Cancellations received in writing more than 14 days before the workshop will receive a refund minus 20% of the workshop charge for administration.
- The full course fee will be charged if the delegate does not turn up on the day of the workshop.
- ISBA reserves the right to cancel, alter or reschedule any workshop. In the event of this happening you will be offered a full refund of your course fee.
