'ISBA In-house'
Tailored for you
Calling on our full workshop programme, ISBA offers in-house training – off the peg and bespoke – in your offices or in our training space. Whatever your needs, we can provide a complete in-house training curriculum or simply supplement your existing learning and development plans.
ISBA In-house makes it easy for member companies to train their full team together and allow for workshop discussions to remain confidential. Contact Louise in our training and events team to find out more.
Clinic sessions
These sessions go beyond instruction to consultancy. While we are adept at building courses entirely from scratch the five clinic sessions below have been designed to allow you to assess and improve each element in your marketing communications toolkit:
| Briefing Clinic | Integrated Marketing Communications Clinic | Media Clinic | ROI Clinic(Return on Marketing Communications Investment) | Digital Clinic |
| - Agency induction and strategic media briefing. - Evaluating, briefing and documenting long-term creative ideas. - Campaign management – activity briefing, evaluating recommendations and managing implementation. | - Are your marketing communications really integrated? - If yes, how to document and get everyone working effectively with your Big Communications Idea. - If no, how to brief for a Big Communications Idea and manage the process. | - Planning your media to connect with your consumers. - Making the most of traditional media. - Incorporating the best new media for your brand. | - Value for money, from choosing the right team to avoiding late copy charges. - Designing the right Pay4Performance agreements for your brand and your agency. - Determining the right marketing communications metrics for your brand. | - Briefing for digital communications – similarities and differences from briefing for offline communications.- Maximising creativity in your digital communications. - Integration. |
Browse through all our courses here or download the full year's programme here.
