Training - Introductory to intermediate
For those marketers who are just starting out and for those who have been around for a bit longer, these courses are the ones you should consider taking at the earlier-to-mid stages of your marketing career. They will help you gain new knowledge where you have gaps and will also help refresh and improve those skills you already have but which might be in need of a polish.
- TW556 - Agency selection, management and remuneration
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9 Sep
Creating and managing the business relationship is crucial to getting the best marketing communications for your brand.
- TW555 - Understanding and enhancing the digital opportunity for senior marketers
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11 Sep
A jargon free day providing insights and increased knowledge on the digital marketplace.
- TW558 - Briefing Part 1 - Understanding effective briefing for better business results
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23 Sep
Agency briefing must start with the right introduction to business objectives and the marketing strategies for achieving them.
- TW559 - Television planning, trading, buying and negotiation
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25 Sep
Valuable insight into how the TV marketplace is planned, bought and traded in order to help maximise return on investment.
- TW560 - How advertising works...a complete guide
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30 Sep
A full primer of the ins and outs, ups and downs, opportunities and obstacles of the world of advertising.
- TW561B - Career starter - determining your goals and networking effectively to help achieve them
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3 Oct
Making the right choices and habits to build and grow a successful career.
- TW561A - A practical guide to de-coupling press production from your agency
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8 Oct
How to convert the theory of print and pre-press production de-coupling into a workable and relevant action plan with measurable benefits for your organisation.
- TW562 - Event Marketing Part 1 & 2
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9 Oct
Part 1 & 2 as the full day course - The killer secrets of successful exhibiting - A 'how to exhibit' training course, packed with hints and tips, case studies and solid advice & Managing events for maximum success - Establishing the set practices and processes that deliver consistent ROI from customer events.
- TW562A - Event Marketing Part 1
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9 Oct
The killer secrets of successful exhibiting - A 'how to exhibit' training course, packed with hints and tips, case studies and solid advice. MORNING ONLY
- TW562B - Event Marketing Part 2
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9 Oct
Managing events for maximum success - Establishing the set practices and processes that deliver consistent ROI from customer events. AFTERNOON ONLY
- TW563 - Securing impact and value from effective PR
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14 Oct
A contemporary and practical review of modern practice that will focus, with reference to examples, on how to get the maximum value and impact from public relations programmes.
- TW564 - Controlling TV production
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15 Oct
An up-to-date insight from leading consultants actively engaged with major advertisers in the control of the full spectrum of broadcast communication.
- TW564A - Understanding branded content - how to benefit from the new media landscape
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17 Oct
TV and radio audiences are in decline. Advertisers can now be media owners in their own right. What does this mean and how can you attract and keep consumers' attention for longer?
- TW565 - Measuring Advertising Effectiveness
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21 Oct
A concise introduction to measuring the impact of advertising - on consumers and on your bottom-line.
- TW566 - Briefing part 2 - Briefing and managing agencies for integrated campaigns
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22 Oct
Getting agencies to work together doesn't have to be like herding cats
- TW568 - Using sponsorship effectively
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4 Nov
From developing strategy to integrating with other initiatives to evaluating partnership outcomes.
- TW569 - Understanding agency finances and their impact on commercial arrangements
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5 Nov
A review of how agency finances operate and the implications for remuneration negotiations and commercial controls. HALF DAY ONLY
- TW570 - Understanding the requirements of data protection law
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6 Nov
An up-to-date account of the law on data protection, privacy and confidentiality and its effect on communications.
- TW571 - Working with and challenging your agency for maximum media effectiveness
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11 Nov
Practical insight, guidance and useful tools to start with the right media strategy and actively evaluate agency recommendations to ensure the best for your brand.
- TW572 - Briefing part 3 - Briefing and appraising creative solutions
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13 Nov
Helping marketers brief better and appraise creative ideas more effectively to inspire excellence.
- TW573 - Driving growth via sales promotion
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14 Nov
Bringing brands to life, creating a point of difference, inspiring consumers to act - and driving ROI through added value activity. HALF DAY ONLY
- TW573A - Motivating your agencies and ensuring effective campaign management
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20 Nov
A thorough grounding in what makes agencies produce their best work - and how to manage the process to ensure angst-free delivery of multi-channel campaigns
- TW575 - Brand relevant consumer insights
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2 Dec
Choosing the best consumer insights to drive business and brand success
- TW576A - Maximising your social media by planning and evaluating the different opportunities it presents
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4 Dec
A guide to social media including online PR (blog relations), blogs, forums, wikis, podcasts and user generated content and conversations.
