Training - Agency management
Choosing the right agencies for your business and understanding how they work is invaluable to helping you become their favourite client. These courses provide tips on how to cultivate the best relationships with them so they deliver their best work for you.
- TW556 - Agency selection, management and remuneration
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9 Sep
Creating and managing the business relationship is crucial to getting the best marketing communications for your brand.
- TW557 - Magic and Logic - understanding sustainable business practices to optimise ROI
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18 Sep
Magic and Logic is a cross industry initiative focusing on modern sustainable business practices that enable marketing, procurement and agency teams to optimise creative excellence and financial efficiency.
- TW561 - Evaluating agency performance
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2 Oct
Getting the best out of your agencies, and being sure they are getting the best out of you.
- TW561A - A practical guide to de-coupling press production from your agency
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8 Oct
How to convert the theory of print and pre-press production de-coupling into a workable and relevant action plan with measurable benefits for your organisation.
- TW569 - Understanding agency finances and their impact on commercial arrangements
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5 Nov
A review of how agency finances operate and the implications for remuneration negotiations and commercial controls. HALF DAY ONLY
- TW573A - Motivating your agencies and ensuring effective campaign management
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20 Nov
A thorough grounding in what makes agencies produce their best work - and how to manage the process to ensure angst-free delivery of multi-channel campaigns
